Home Home goods Meet GreenRow, Williams-Sonoma’s Home Brand Focused on Sustainability

Meet GreenRow, Williams-Sonoma’s Home Brand Focused on Sustainability

by Contributing Author

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A call to all sustainability-conscious shoppers! Williams-Sonoma, Inc. is a customer-direct home decor brand focused on fusing sustainable materials and manufacturing techniques with a vibrant, vintage-inspired aesthetic. , just launched GreenRow. GreenRow, the first major new brand introduction in over a decade (since Mark & ​​Graham’s launch in 2012), purchases modern heirlooms with low environmental impact, including responsibly sourced fabrics and wood to meet the needs of customers. Such as recycled materials and eco-friendly dyes.

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From upholstered furniture to duvets, quilts, sheets, pillows, curtains, napkins and linens for bedrooms, bathrooms, living rooms and tabletops, you’ll find products for every category of your home. Starting today, you’ll be able to shop for lighting and decorations, as well as tableware, cribs and bedding for babies. All of them are handmade, and some are one-of-a-kind.

I had a peek at GreenRow in person a few weeks ago and I can say that the textiles in particular are outstanding. Think ultra-soft bedding or towels and tablecloths with special details that make them feel like they’re made to order. Some of the lace-trimmed napkins rival the vintage ones rummaging through treasure chests at the nation’s largest outdoor antiques market, Brimfield and Round his Top. The flat weave rugs are beautiful, and I really liked the attention to longevity that Jamie Seaberry was at the center of the brand’s product development. Vice President of Strategy and Business Development at Williams-Sonoma, Inc. For example, GreenRow has slipcovers intended to extend the life cycle of sofas, and sofa arm covers that are a great way to protect areas of heavy use from wear and tear.

All GreenRow products support at least one of the following: Williams-Sonoma, Inc. Social or Environmental Commitment. The brand also holds third-party certifications from organizations such as Textile Exchange’s Global Recycling Standard, Fair Trade USA, and Nest’s Ethical Handcraft Program. Everything is available for purchase now, and like other Williams-Sonoma brands, you can expect GreenRow items to roll out seasonally.

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